Experience Design

Information Architecture + UX

Businesses today differentiate not on product or price, but on the quality of the experience they provide. And customer experience is increasingly digitized.

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Why brands need digital strategy

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Our IA / UX process

Our process is flexible depending on client needs, but the basics are always the same: turn a deep understanding of users into an intuitive experience.

Discovery

Uncovering the business context

Like any BFM engagement, an IA / UX engagement starts with an understanding of the business goals driving your project, so we can set project goals and objectives and ultimately define success.

User Research

Keeping it user-centered

User research can take many forms. Semi-structured interviews, quantitative surveys, and user testing can all yield priceless insights, supporting later decisions with hard data.

We work with you to decide what kinds of user research make sense for your needs and budget, but we find user research is an investment that pays off in superior site performance.

Persona Creation + User Journeys

Persona Creation + User Journeys

A persona is a fictional representation of a specific audience for your digital experience. A persona puts a name, a face, and a story to a group of users, while a user journey shows how a representative user accomplishes a task, mapping all key touchpoints along the way. These powerful tools are packed with insights about your audience, ensuring every decision we make is focused on your users.

Sitemap / App Map

Sitemap / App Map

This is the Information Architecture part of the story. A Sitemap or App Map shows how each page or screen fits together within the experience, and how users will navigate the experience to accomplish their desired tasks.

The Information Architecture helps us understand the effort needed to build out all the pages, screens and functionality required by the site.

Wireframing + Prototyping

Wireframing + Prototyping

Wireframes are representations of pages or screens. Prototypes take it one step further and show how important functionality will work.

Wireframes and prototypes are not designs, but show the flow and key interactions to guide the UI/visual designer, who will use these blueprints to make the design mockups look spectacular.

Documentation and Tech Specs

Documentation and Tech Specs

Our UX team works side-by-side with designers and developers. They’re used to creating hyper-detailed specifications showing exactly how each interaction will work, so the experience can be built with maximum efficiency and minimum fuss.

Frequently Asked Questions

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